Visual Metrics is data-driven strategy, innovation and technology consultancy. We empower organizations to design bold futures and build and scale innovative new customer-centric products and solutions.
Since launching our office in the Middle East in 2019 our customers have included the government, the national health insurer and multinational ICT firm involved in city planning.
Our focus for this region is:
Food Security - we have pilot farms in the desert that use technology (IoT, hardware, software and innovative farming practices) to grow nutritious food in the UAE climate, provide education in the circular economy and impact investing and provide beautiful landscapes for parks, farms and city environments. We are now looking to set up a factory that creates modular indoor farms.
Making Digital Teams and Building Better Services - Working with government, universities and corporates to enable digital transformation, innovation and collaboration from within. Building out best practice websites, apps and communication plans. We welcome any opportunity to map out digital roadmaps for organisations through our tailored workshops.
Wessel Van Keulen
Wessel is Dutch and comes from an AgTech background. As the Australian Rabobank Innovation Lead, Wessel successfully launched and scaled a start-up within Rabobank's internal accelerator. Leading design thinking initiatives making products more desirable and services more appealing to clients.
His focus now is innovative and regenerative farming practices - integrating the best technologies from around the world to provide data driven food security in the Middle East.
Wessel is Lean Six Sigma certified - and has facilitated internal onsite training across Australia & New Zealand for 100+ Rabobank branches, including Scrum Master for NSW Customer Services.
Alex has worked over 10 years in advisory & management consulting services - cross geography & spanning multiple industries like Government, Education, Insurance and FinTech.
He has designed and run innovation programs for NSW Government, UNSW and Cisco. Alex has also founded several companies and acted as the Entrepreneur in Residence at UNSW where he designed year-long engagement programs between industries and academics.
Alex has extensive experience in data design and customer experience. He specializes in taking complicated concepts and ensuring customers understand and engage accordingly. He taught courses in innovation, data design and ecosystem mapping at UNSW, University of Sydney and The Sydney School of Entrepreneurship. He also holds a world record for sending an Australian meat pie to space.